let f be a local field of characteristic 0. we consider distributions on gl(n+1,f) which are invariant under the adjoint action of gl(n,f). we prove that such distributions are invariant under transposition. this implies that an irreducible representation of gl(n+1,f), when restricted to gl(n,f) "decomposes" with multiplicity one. such property of a group and a subgroup is called strong gelfand property. it is used in representation theory and automorphic forms. this property was introduced by gelfand in the 50s for compact groups. however, for non-compact groups it is much more difficult to establish. for our pair (gl(n+1,f),gl(n,f)) it was proven in 2007 in [agrs] for non-archimedean f, and in 2008 in [ag] and [sz] for archimedean f. in this lecture we will present a new proof which is uniform for both cases. this proof is based on the above papers and an additional new tool. if time permits we will discuss similar theorems that hold for orthogonal and unitary groups.